Value Innovation Portfolio Management : Achieving Double-digit Growth Through...
$54.98
Value Innovation Portfolio Management : Achieving Double-digit Growth Through Customer Value, Hardcover by Mello, Sheila (EDT); Mackey, Wayne; Lasser, Ronald, Tait, Richard, ., ISBN 1932159576, ISBN-13 9781932159578, Brand New, Free shipping in the USFour members of Product Development Consulting in Boston have co-written a guide to portfolio management that offers a paradigm shift for managers to learn to focus constructively on customer value at all levels of a product\'s development. The chapters delve into approaches to innovation; the importance of coordinated vision, mission, strategy and value; identifying the market; gathering customer value data; communication within the company; and sustaining a dynamic view after the product is launched. Concrete examples from a variety of industries are included. Annotation ©2007 Book News, Inc., Portland, OR ()
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Value Innovation Portfolio Management: Achieving Double-Digit Growth Through...$54.99
Value Innovation Portfolio Management : Achieving Double-digit Growth Through...$54.98
Value Innovation Portfolio Management : Achieving Double-digit Growth Through...$54.97
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