Marketing: An Introduction Plus 2014 MyMarketingLab with Pears...

Introducing *Marketing: An Introduction*, a best-selling, concise textbook designed specifically for undergraduate Principles of Marketing courses. This engaging resource provides a clear and accessible overview of marketing fundamentals, making it ideal for students seeking to understand how creating and capturing customer value drives successful marketing strategies.

This edition reflects the latest industry trends, including comprehensive coverage of online, social media, mobile, and other digital technologies. Through real-world examples and insightful information, the book demonstrates how customer value is at the core of effective marketing practices. As one review notes, it \"introduces marketing through the lens of creating value for customers,\" emphasizing practical application and relevance.

The Twelfth Edition incorporates updated content to keep pace with the rapidly evolving marketing landscape. It features revised and expanded discussions on new marketing technologies, ensuring students are well-versed in current trends. The book also includes a practical marketing-management approach, engaging students with in-depth stories and examples that bring marketing concepts to life.

To enhance the learning experience, *Marketing: An Introduction* is complemented by MyMarketingLab, an online homework, tutorial, and assessment platform. MyMarketingLab actively engages students, helping them prepare for class, quizzes, and exams, which leads to improved performance. It also offers educators a dynamic set of tools to monitor individual and class progress, fostering a more effective teaching environment.

MyMarketingLab delivers proven results in supporting student success through personalized and engaging learning experiences. Its active and integrative \"Road to Learning Marketing\" presentation helps students learn, connect, and apply key concepts. Additionally, the platform encourages students to apply their knowledge through real-life examples and stories, making the marketing journey more relatable and impactful.

Each chapter in this edition features expanded discussions on the influence of new marketing technologies, ensuring students stay current with industry innovations. The package includes the textbook *Marketing: An Introduction* (ISBN / 9780133763522), along with the NEW MyMarketingLab with Pearson eText -- Access Card (ISBN / 9780133451276) and the accompanying access code (ISBN / 9780133455120). Please note that access codes purchased from sellers other than Pearson may carry risks such as incorrect ISBNs or prior redemption, and MyMarketingLab is not a self-paced technology; it should only be purchased when required by an instructor.

**Important Reminder:** Before purchasing, verify with your instructor or review your course syllabus to ensure you select the correct ISBN, as multiple versions of Pearson\'s MyLab & Mastering products exist for each title, including customized versions for individual schools. Registrations are not transferable, and access codes may not be included when buying from third-party sellers.

• Author: Armstrong, Gary
• Brand: PEARSON EDUCATION
• Product Type: ABIS Book
• Format: Student Edition
• Binding: Paperback
• Language: English
• Publication Date: 2014
• Pages: 620