Marketing: An Introduction - Paperback, by Gary M. Armstrong - Acceptable

Marketing: An Introduction by Gary M. Armstrong is a textbook on marketing, focusing on general principles and concepts. Published by Pearson Books, the 14th edition is written in English and spans 672 pages. The book covers a range of topics within the business and economics genre, providing a comprehensive overview of marketing for beginners and those looking to expand their knowledge in the field. With a clear and informative approach, this textbook is a valuable resource for students and professionals alike. SOLD AS IS.