Data Mining Explained: A Manager's ..., Rhonda Delmater

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Add World of Books to your favourites and receive email newsletters about special promotions! General Interest Data Mining Explained: A Manager\'s Guide to Customer-centric Business Intelligence

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Category: Books ISBN: 1555582311 Title: Data Mining Explained: A Manager\'s Guide to Customer-centric Business Intelligence The Fast Free Shipping Author: Rhonda Delmater Publisher: Digital Press Year Published: 2001 Number of Pages: 416 Book Binding: Paperback Prizes: N/A Book Condition: GOOD SKU: CIN1555582311G Item description The first book for managers and technical professionals that teaches data mining in an accessible way and that explains how data mining drives next-generation customer relationship strategies. Data Mining Explained helps technically-proficient managers and IT professionals use powerful data mining technologies to solve important business challenges, most importantly to identify and better serve customer needs. Written by data mining experts, Data Mining Explained describes how companies in general and those in key vertical markets can design and build effective technical marketing and sales strategies and operations using data mining. Data Mining Explained makes vital and increasingly mainstream concepts and technologies accessible to a wide range of readers new to the topic. Readers will learn how data mining can help them find relationships and patterns, such as customer buying habits, within the huge stores of data they gather every day. Data Mining Explained helps readers understand how data mining is defining next-generation e-commerce and customer relationship management (CRM) and can revolutionize how organizations engage their customers.

Please note, the image is for illustrative purposes only, actual book cover, binding and edition may vary.

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