Business Analytics, 3rd edition

Business Analytics teaches the fundamentals of business analytics and provides vital tools in understanding how data analysis works in today\'s organizations. Students learn how to apply basic principles, use integrated analytics software, communicate with analytics professionals, and effectively interpret analytic models to make better business decisions.

The 3rd Edition has gone through an extensive revision and now relies solely on Excel®. Analytic Solver can now also be found in online supplements to accommodate new software updates, so students are prepared to use these same tools when they graduate.

• 5 Parts of the text guide students through the information. They cover the foundations of business analytics, descriptive analytics, predictive analytics, prescriptive analytics, and making decisions.
• Numbered Chapter Sections with Check Your Understanding questions let students review fundamental concepts.
• Analytics in Practice sections describe real applications in business.
• Integrated Cases let students think independently and apply the tools at a higher level of learning.
• Key terms and their definitions assist students as they review the chapter and study for exams.
• Data Sets and Excel Models are used in examples and problems, and are available to students on the author\'s website.